The Invisible F

If you want to make more money from a website you need a big invisible letter F on your page.

Research (see Jakob Nielsen's eye tracking heatmap research) has shown that most people scan websites in a particular pattern; their eyes rapidly flicking across the top of the page from left to right, then down the left and lastly across the middle, describing a big letter F.

Not everyone does it, and not everyone does it all the time, but overall a huge majority of visitors to any website will sweep their eyes through the invisible F, and they won't really take in very much else outside that shape.

The logical thing to do if you want to increase revenues is to ensure your key page elements, and most importantly, your call to action are placed on your page somewhere in the F pattern.

I have used this technique to boost revenues by over 30% in less than a week on some websites.

With over a decade of webpage building experience (I built my first website in 1995) and a recognised postgraduate qualification in digital marketing I am ideally placed to help you understand these and other key factors and use that knowledge to your competitive advantage.

Contact me now to discover how we can can boost your website earnings together.