Case Study

When www.windsor-berkshire.co.uk was set up in December 2004, getting the basics right was going to ensure healthy visitor growth in first year.

The importance of well-formed clean underlying code on the pages cannot be overestimated. From the outset the site was designed to use clean html and cascading style sheets. Javascript has been kept to a minimum and simplicity has been the overriding factor in all planning of the site.

The importance of 'page rank' to the google search engine means that a large element of driving traffic is to establish links from other sites. For www.windsor-berkshire.co.uk this was achieved through requests to relevant sites as the first step in the process. Within weeks we had ensured that 40 other sites were linking to the site.

The site copy was designed to increase visits. Draft pages were reconfigured using keyword incient analysis techniques to ensure the phrases on the site matched the phrases being typed into search engines. For example, where the site owners might have been tempted to write a headline "windsor shops", analysis revealed that the phrase "shops in windsor" would yeild 60% more visits.

By January 2006 www.windsor-berkshire.co.uk's homepage has a google pagerank of 2 and visitor numbers were growing rapidly at 100% per quarter (see graph below). By the summer there were 50 pages of content and individual pages such as http://www.windsor-berkshire.co.uk/weddings.php had a google PR of 4.

Contact Daylight Consulting to see how we can help to turn your web site, emailing and web advertising activities around. Call 01753 854595 today.